The “VISION” Thing

By Paula Hope

“It’s the vision thing”, as George H.W. Bush lamented many decades ago during a challenging moment.

It is no different for business professionals; their success in business development is all about the “vision thing.”

It is so important to have a vision for your business. Are you going to be the best accountant “with a personality”, a business lawyer “with a heart” or a ground-breaking referral marketing thought leader?

Vision is the number two piece in your Personal Marketing Plan, developed by Susan Crossman and me in our upcoming book, Your Personal Marketing Playbook.

The next step in your progress along the Personal Marketing Playbook planning ladder is to articulate your Vision.

It is imperative for successful personal marketing results that you articulate your vision and share, share, share. Keep your core values close at all times.  Here are some visions from notable businesses today.

IKEA: “To create a better everyday life for many people”

Wimbledon 2017: “In pursuit of greatness”

Life is Good: “To spread the power of optimism”

Your vision of your company or practice declares what your business will look like in five, 10 or 15 years, reflecting the values by which you want to live and work. Your vision statement brings your “why” and “how” together to inform your audience about what they can expect to see from your business. As you will note from the above examples from three high-profile organizations, the more inspiring the vision that you share with your clients, referral sources network members, and online community, the more likely that the vision will be embraced and shared so it can inspire others.

As your business or practice grows, your objectives and goals will change. As your goals are met, you need to revise your vision statement to reflect the new levels of greatness to which you are aspiring. In fact, the absence of a vision is a big challenge for professional service providers, as well as for many folks who are living unfulfilling lives. When asked to measure where they are against where they want to be, many unfulfilled people are at a loss to describe where they want to be.

“Getting somewhere” in our business is not inspiring to any one, especially not to the originator of such a lacklustre statement. Thus, creating a vision is at the top of the Planning Ladder order, second only to Passion.  It should inspire you, the business owner, your clients, prospects, members of your network and all of those who will come to appreciate you.

Here are Susan’s and my  Vision Statements to help you with ideas for your own:

Susan’s Vision Statement: To support peace and prosperity through excellence in communication

Paula’s Vision Statement: To always create Abundance

What is the big picture for your business? In fact, what is your big picture? Your life purpose? What were you set on this world to do? Be sure to answer this question to become clear on what vision you would like to fulfill for yourself and your business. Your happiness depends on your answer.


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